At the age of 23 years when Whitney Wolfe met Mateen, her ex-boyfriend, she understood that she wanted to help men and women date. At that tender age, co-founded Tinder Online Dating App with her boyfriend and some of his friends. The App did quite well although there were complaints of women who were harassed and bullied by men on the site, based on their weight among other things. Although the partnership was running well, it all came to an end when Mateen and Whitney Wolfe broke up. It was then that the co-founders expelled Whitney from the organization claiming that the presence of a woman in the group made the app seem like a joke to the users. Mateen also became extremely abusive to Whitney Wolfe at one point calling her a whore publicly.
Whitney Wolfe decided to seek justice in the court, which ruled in her favor, giving her $1million in company stock. Immediately afterward, she began a parallel dating app called Bumble that took power from the men and gave it to women. Case in point, only women, could make the first moves on the men who matched their descriptions. Whitney felt that the woman can choose anything else in life except a man; therefore, she challenged the status quo by undoing the equation and allowing a woman to have a say in the man whom she dates.
A woman downloads Bumble and describes the qualities she desires in a man. The app searches her matches and notifies her, and within 24 hours she is supposed to click on the ones she likes. Albeit it was initially hard to convince some women to make the first move, It also worked perfectly well among the women who are go-getters and who do not like waiting to be picked.
Bumble BFF, a module of Bumble, also came up shortly afterward, allowing women to make the choices of the women they would like to have as friends. Whitney Wolfe realized that the woman is lonely in times when she has no boyfriend or as she waits to be married. She realized that Bumble BFF could offer her the solution.
Find more about Whitney Wolfe: http://www.gcreport.com/bumble-bff-whitney-wolfe-want-best-friend/