Manaíra Shopping Mall (Av. Gov. Flávio Ribeiro Coutinho, 805 – Manaíra) is a prime shopping attraction in João Pessoa, the capital of the Brazilian state of Paraíba. It is João Pessoa’s largest shopping mall, and one of the largest in all of Brazil. Construction began on the mall in February 1988, and it opens its doors to shoppers the following year.
Far more than just a place to purchase new clothes and electronics, Manaíra Shopping Mall is an engaging experience, complete with entertainment and dining options that encourage shoppers to stay and play. The real estate developer behind this marvel of shopping engineering is Roberto Santiago. Read more about the mall on exame.com.
Santiago was born in 1958 and grew up in João Pessoa, the oldest city in Brazil. A self-made entrepreneur, he started out in business with a company that made and folded cardboard packaging. He attended a Marist school, then earned a degree in Business Administration and, in 1989, entered the real estate business. The Manaíra Shopping Mall was part of Santiago’s vision for bringing more business and entertainment to João Pessoa. When he isn’t working, Roberto Santiago indulges his passions for the sports of motocross and kart racing.
Renowned for its fabulous dining in its spectacular food court, Manaíra Shopping Mall’s anchor restaurant is Capital Steak House, which opened there in 2014. Mall shoppers can also enjoy gourmet treats from Brazilian and international restaurants and kiosks like Coffee Shop São Braz, Empadinhas Barnabé, Quero Mais Churros, Chopp da Brahma, and Sushi Bessa.
The mall is also the location of Domus Hall, a concert theater that opened in 2009. The two-level performance and exhibition venue has a mezzanine with its own bars, private rooms that hold up to 10 people, and lounge music. The venue attracts top singers who might not have otherwise visited João Pessoa. Domus Hall can hold a crowd of about 8,000 people (standing) or 2,000 seated patrons.
The College of Higher Education of Paraíba is also located at the mall, as are a 3D movie theater, fitness center, and a large gaming center that includes a bowling alley and an electronic arcade.
While João Pessoa has not traditionally been one of Brazil’s cities most heavily visited by tourists, this is starting to change, and Roberto Santiago Manaíra Shopping Mall is in part responsible for increased traffic to the Manaíra neighborhood. João Pessoa enjoys a reputation within Brazil as being a safe and friendly city to visit. As more foreign visitors begin to discover this gem on Brazil’s northeastern coast, Roberto Santiago’s vision of João Pessoa as a prime destination for dining, shopping, and entertainment is increasingly coming true. Read more articles on Blog Do Gordinho.