A large number of people are doing their shopping online, but Kate Hudson believes that it is possible for customers to embrace physical stores for Fabletics. She believes this because she already has a dozen of these stores in place, and she has a strong desire to connect with those customers that are not shopping online just yet. Any company that sells athletic clothing should definitely have a storefront for those customers that want to shop. Kate Hudson acknowledged that there is a logic for this regardless of how well online operations for Fabletics are going.
Kate Hudson sees that people that are working out need that comfort for the 45 minutes to an hour that they’re in the gym. They need to be able to really know that what they are working out in is going to be something that is going to be comfortable. Some people take that risk of ordering online without ever trying it on. In fact, millions of people have done this with Fabletics. They have ordered clothes that they have only seen on the website, and they know nothing about how well these clothes will fit once they get out of their jeans and hop into a pair of tights or yoga pants.
There are even some customers that signed up for the automated shipment. This means that they get clothes from Fabletics every month without ever trying on a single garment before it arrives at their home. This is an ever bolder online shopping experience. So far this has benefited Fabletics quite well, but there comes a time where everything must change, and take Hudson realizes that she has to expand beyond her online market. In fact, there are many that are actually going to look at the physical stores and wonder why they have waited so long to go into one of the Fabletics stores.
What she wants to do is give her customers options. She never wants them to be in a place where they feel like the online shopping concept is the only thing that is available to them. She also does not want people to feel like they have to try on everything that they buy in a physical store. Kate is aware that our customers are going to have different tastes, and she is prepared to accompany all of these different taste for her customer base.
Hudson is showing growth as an entrepreneur, and she wants the brand she helped create with Adam Goldenberg and Ron Ressler to show growth as well. She wants to be someone that is taken seriously as more than a celebrity endorser of clothing. What Kate Hudson wants to be is looked upon as an entrepreneur that can change the face of athletic clothing. Women are going to appreciate her, and it is going to make it possible for people to rethink athletic clothing. Kate is working hard to be an original. She wants to stand on her own and create her brand.