If you check out her makeup, you can pick up some similarities. All of the hip brand’s lipsticks, eye shadows and eye liners have this unmistakable modern appeal to them and a sexy, glam vibe, all the way around.
It takes a bit of nerve to put some on, and when you do, your entire makeup look is elevated. Doe Deere is the company’s CEO and founder, and right away, you can tell the brand is not the traditional, boring palettes we still see in drugstores and high end boutiques. There is nothing safe about Lime Crime cosmetics, and Doe Deere wouldn’t have it any other way. The bold colors is the entire reason popularity on websites like Love Makeup, or BeautyBay.
The Russian born businesswoman was always intrigued with bright colors, and as a child, she played with these vivid, happy shades, applying makeup and having fun with a whimsical attitude about life. She later moved to New York City and picked up an entrepreneur’s spirit, dabbling in an Ebay fashion store, joining a rock band and then settling into the world of makeup.
Doe Deere wanted to fill a niche, because highly pigmented bright colors were nowhere to be found. So, the young woman with the candy-colored hair launched her own makeup brand in 2008. Women around the globe responded in a major way, and today, Lime Crime’s Instagram account boasts more than 2.4 million followers. In addition, Doe Deere graced the cover of Self-Made magazine, as one of their Top Inspiring Female Entrepreneurs. Not bad, considering she was posing with Suze Orman and Arianna Huffington.
Lime Crime is at the forefront of the major style trends, because fashion and makeup go together perfectly. At the moment, makeup addicts have gone bonkers over the brand’s new Diamond Crushers. Talk about sensual; these iridescent lip toppers are so beautiful and sparkle like the divas all women are. These reflective “crushed diamond” cosmetics add a wonderful enhancement to the lips and face, depending on where you swipe them. Diamond Crushers are made with prismatic technology and come in six, sexy, fragrant shades and last and last on the lips.